Answer Instagram DMs without living in the app
Direct messages and story replies land in the same inbox as everything else, attached to a real contact record — so an enquiry that starts with a DM ends up in your pipeline like any other lead.
DMs are where enquiries go to be forgotten
Someone asks for a price list at midnight. The message sits behind a notification badge on a phone that belongs to whoever runs the account. There is no record that it happened, no owner, and no way to tell later whether it turned into an order.
How Instagram leads helps
DMs in the shared inbox
Instagram conversations sit alongside WhatsApp and email instead of in a separate app.
Story replies captured
A reply to a story is an enquiry too — it becomes a lead with the same treatment.
Real contact records
A handle becomes a contact with a phone number and history once they share it.
Team visibility
Nobody needs the account password to answer a customer.
Move to WhatsApp
Continue a conversation on WhatsApp without losing what was said on Instagram.
Source reporting
See how much of your pipeline social is actually producing.
- Direct messages and story replies
- Shared access without password sharing
- Contact record per conversation
- Cross-channel history
- Owner assignment
- Social source attribution
Instagram leads questions
What type of Instagram account is required?
A professional (business or creator) account connected to a Facebook page. Personal accounts cannot be connected through the official API.
Can we still reply from the Instagram app?
Yes, though replies sent from the app will not carry the same assignment and tracking. Most teams settle on answering from one place.
Are older DMs imported?
Conversations are captured from the point of connection onward. Historical DMs stay in Instagram.
See it running on your own leads
A 30-minute call. We connect one of your channels live and show you what your pipeline looks like when nothing slips through.